Initial Consultation: Start with an initial consultation with the client to understand their requirements, preferences, and the scope of the project. Discuss the need for both illustration and graphic design elements in the packaging.
Scope of Work: Clearly define the scope of work, including the number of illustrations needed, the level of detail required, and the overall graphic design elements such as layout, typography, and branding.
Estimate Time and Effort: Estimate the time and effort required to complete both the illustration and graphic design aspects of the project. Consider factors like complexity, revisions, and any additional research or sourcing needed for illustrations.
Hourly Rate or Flat Fee: Decide whether to charge based on an hourly rate or a flat fee for the entire project. Calculate your rate based on your expertise, market rates, and the estimated hours for both illustration and graphic design work.
Separate Charges: If the illustration and graphic design aspects of the project are distinct and require different skill sets, you may consider charging separate fees for each. For example, you could have a separate rate for illustration work and another for graphic design.
Additional Costs: Factor in any additional costs such as licensing fees for stock images or fonts, printing costs, or revisions beyond the initial scope of work.
Value-Based Pricing: Consider the value your combined illustration and graphic design skills bring to the project. If your work is highly specialized or unique, you may justify higher rates based on the perceived value to the client.
Your Budget: Take into account the client's budget and be transparent about your pricing structure. Provide a breakdown of costs for both illustration and graphic design elements so the client understands what they are paying for.
Contracts: Use a contract that outlines the scope of work, payment terms, and any additional fees or expenses to protect both yourself and the client.
Flexibility: Be flexible in your pricing approach and willing to negotiate based on the specific needs and constraints of the project.